Amusement: Iconic Style Fair Cosmetics brand name up for public auction, however its future is being enjoyed
A public auction is intended following month for Johnson Posting’s renowned elegance line for Black ladies, Style Fair Cosmetics. The sale notes completion of a social tradition however potentially a clean slate for the brand name.
Established In 1973, Style Fair was as soon as the biggest Black-owned cosmetics business worldwide, as it was produced at once when brand names forgot ladies of shade. At its optimal in 2003, Style Fair did $56 million in overall sales, TON OF MONEY records. Johnson Posting Co.. best understood for EBONY and also JET publications, marketed both titles in2016 The business applied for Phase 7 insolvency in April.
Likewise, its historical image archives were auctioned off to a team of purchasers in July and also will certainly most likely to Smithsonian National Gallery of African American Background and also Society, the Getty Study Institute and also various other companions.
FIND OUT MORE: Historical EBONY and also JET image archives cost public auction for $30 million
With the renowned elegance brand name up for sale, the concern is whether Style Fair Cosmetics will certainly reanimate itself after the public auction and also endure together with aesthetic leaders such as Rihanna with her Fenty Charm collection, Kylie Jenner Cosmetics and also market leaders Maybelline, Revlon and also MAC.
Greater than a lots celebrations have actually supposedly revealed rate of interest in the brand name, according to Gabe Fried, Chief Executive Officer of Hilco Streambank, the consultatory company worked with to run the sale of Style Fair.
” We have actually obtained a great deal of rate of interest, rate of interest from elegance brand names and also from entities that are presently marketing various other points to ladies of shade in addition to from celebs that think the mix of their celeb incorporated with the a good reputation connected with this brand name will certainly develop an effective individual in the market,” Fried claimed. “There are a great deal of celebrations that have actually been tracking this considering that Johnson applied for insolvency in the springtime.”
FIND OUT MORE: Previous author of EBONY and also JET publications apply for insolvency
Style Fair was produced by Eunice W. Johnson, other half of Johnson Posting owner John Johnson She was motivated after seeing versions of the Ebony Style Fair blend their very own structures to match their complexion.
” After offering 10s of numerous ladies of shade, it has actually created a really devoted complying with, bring in a great deal of rate of interest with a particular client base not well resolved with various other elegance brand names,” Fried claimed.
Uses for Style Fair Cosmetics schedule on Oct. 24 and also the public auction will certainly be hung on Oct. 28.