Amusement: Nielsen’s very first study results for LGBTQ families has a huge surprise
Kept in mind TELEVISION rankings study firm Nielsen simply launched its very first outcomes for tracking the checking out behaviors of same-sex families. In a huge shock, the programs enjoyed by queer individuals, await it, truly weren’t all that various from straight people.
Video Game of Thrones placed initially amongst cable television programs in checked same-sex families, while the NCAA Basketball Championships came in very first amongst the significant networks. The exact same 2 programs additionally showed one of the most preferred with straight families too.
Essentially, all one of the most enjoyed programs by queer families lined up with their straight equivalents, with 2 significant exemptions. Both RuPaul’s Drag Race and also its offshoot Untucked placed a lot greater amongst same-sex houses. (Huge shock there.).
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Last November, Nielsen revealed that it had actually partnered with the Gay and also Lesbian Partnership Versus Discrimination (GLAAD) to track the checking out behaviors of queer individuals.
” As the media market remains to develop, our customers are progressively seeking to much better recognize customers of all kinds to successfully get to brand-new and also one-of-a-kind target markets,” Nielsen VP Brian Fuhrer stated in the first news.
” This improvement will certainly aid both developers and also marketing professionals gain LGBTQ target market understandings and also supply the market with a much better understanding of the engaging possibility these customers stand for.”.
Keep In Mind that the Nielsen study does not consist of stats from streaming solutions like Hulu and also Netflix, as those business maintain their very own information personal.
Provided the quantity of LGBTQ-themed programs readily available on streaming systems, the outcomes reported by Nielsen can likely have a much various end result when streaming-only programs are considered.
