Gwyneth Paltrow wants to save the cruise ship industry with Goop

Gwyneth Paltrow is gearing up for her last business venture – and this time it will be at sea.

Thursday, April 29, the actress and entrepreneur unveiled the upcoming launch of the very first cruise of her Goop brand in partnership with Celebrity Cruises.

“I’m always happier at sea, at sea or at sea! In 2022 my team @goop and I will be joining @celebritycruises on their new ship, Celebrity Beyond,” Paltrow wrote on Instagram.

Paltrow will be working behind the scenes and plans to act as “Celebrity’s new wellness advisor.”

“My @goop team runs fitness programs and kits to add to the well-being of Celebrity the experience,” she shared. “I have sworn to keep the rest a secret – keep an eye out for details to come.”

Today, Celebrity Cruise unveiled a new page on its website dedicated to the upcoming cruise. Holidaymakers will need to be 18 years or older to purchase a ticket. Despite Paltrow’s announcement that the cruise will take place in 2022, the official Celebrity website says there will be a 2021 departure date.

“We have combined our commitment to wellness with goop’s incredible roster of doctors, practitioners and thought leaders to bring you the ultimate wellness experience at sea,” the website reads. .

Wellness enthusiasts who purchase a sequel will have “the opportunity to engage with goop Founder and CEO, Gwyneth Paltrow and goop Content Director, Elise Loehnen via a Q + A; and work with their top healers. . “

The suite package will include a personal retreat host, a private restaurant and an exclusive lounge especially for VIPs.

Cruise dates, room details and package information will be announced at a later date.

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