Lil Nas X (Photo: Shutterstock)
Rapper Lil Nas X, 22, found a new job yesterday. Almost five years after working shifts at a Taco Bell branch in Atlanta, he was named the brand’s first “Chief Impact Officer”.
A partnership that coincides with the release of his highly anticipated debut album, titled Montero, Lil Nas X’s new honorary role with the fast food giant will see him appear in his new breakfast campaign and inspire menu innovations.
It will also support the Taco Bell Foundation and “help announce awards to Live Más scholarship recipients to enable them to pursue their creative passions”.
Related: Lil Nas X Officially Dating: “I Think This Is It. Can’t Explain It.
In a press release, Taco Bell said, “As a cultural icon with an insider perspective on the experience of team members Taco Bell, Lil Nas X has been named as” Chief Impact Officer ”, a newly created role that will allow him to collaborate on the brand’s experience from the inside out.
In 2017, Lil Nas X had his roots working at an Atlanta-area Taco Bell as a member of the team and less than five years later he became a celebrity defying convention, forging his own path and staying genuinely true to himself – all things Taco Bell stands for in his own way.
Mark King, CEO of Taco Bell, said in a statement, “Lil Nas X knows the work, the experience and the culture that Taco Bell creates for its fans, including its staff. This unique partnership will offer more than just marketing, allowing us to tap into the genius of Lil Nas X to inspire our team members and align with our commitment to unlocking opportunities for young people.
On Twitter, Lil Nas X posted a link to a Billboard story about the partnership, saying, “Life has come full circle, officially working at Taco Bell again.”
life is complete, i’m officially working at taco bell again. https://t.co/Z0xWBdHIFS
– no 👶🏾 (@LilNasX) August 23, 2021
This isn’t the first time Lil Nas X has recognized his previous job at Taco Bell. There he recreated his role in the music video for the single ‘Sun Goes Down’, released earlier this year.
Related: Lil Nas X Surpasses DaBaby To Become Male Rapper With Most Spotify Monthly Streams
Lil Nas X rose to fame with his song “Old Town Road”, which topped the Billboard Hot 100 for 19 weeks in 2019. He came out publicly as gay while at the top of the charts.
He followed up with a second number one single, ‘Montero (Call Me By Your Name)’ earlier this year. As of this writing, he has two Top 100 singles: the aforementioned “Montero” at number ten and “Industry Baby” at number seven.
No release date has yet been confirmed for his debut album, but it’s expected soon.
